Why shape matters
Your breast shape plays a critical role in fit, comfort and style. It determines which silhouettes will most beautifully flatter and support you. Fuller busts require deeper cups and a highly supportive band, while smaller busts can effortlessly wear demi-cups and delicate bralettes.
What determines breast shape?
Genetics play the primary role, establishing the core structure and placement — tissue density, fat distribution, skin elasticity and nipple position. Breasts are made up of connective tissue, fat and milk glands, and the ratio between them dictates your overall shape.
Does breast shape change over time?
Your silhouette naturally adapts through different chapters of life. Many women see variation linked to monthly cycles, weight changes or major milestones. As oestrogen declines around menopause, connective tissue gradually loses elasticity, resulting in a softer texture and a natural shift in position.
All breast shapes are beautiful
There's no blueprint for the "ideal" silhouette — only a beautiful spectrum of unique shapes. Sizing and style charts are simply tools to help you understand your body so you can find the support you deserve.