Our Story

A Canadian brand without attitude or ego,just passion

We’re on a mission to offer lingerie and a space for women to embrace every inch of who they are, every detail, every curve, every perfect imperfection. To nourish a loving relationship between mind, body, and soul.

25 years
of crafting support

We do this with our expertise in fit and attention to detail for every bra, panty and lingerie we design in Montreal.

For over 25 years, we have been crafting beautiful bras with exceptional fit. We have implemented an extensive fit process with custom Montelle cups for every bra model we’ve conceived, hand-drawn prints, sustainable fabrics, unique details and impeccable support and softness.

Love needs support and support needs Love

Our customers are real everyday women. If you love beauty and appreciate quality, but not at the expense of comfort.

If you want a bra that fits a real body, not an idea of perfection. Then you’ve found your brand.

We are building a loving, accepting & empowering environment and community for women of all shapes, boobs & walks of life

We strive to help women accept & love themselves fully

with the help of a high quality, confidence-boosting, perfect-fitting lingerie.

After all, the relationship with yourself is the most important one of all.

Our Promise

Crafted with love

No attitudes, no egos, just passion.

Quality products

Everything we make goes through extensive testing to make sure it still look beautiful long after it’s been loved and worn.

All day comfort

Our bras support us in everything we do. We won’t settle for anything but the best.

Ethically made

Produced and crafted by a women owned company and operated facility that practices balance, fair wages and produce quality goods for better consumption.

Discover our community's faves :

Cup-Sized Bralette




Pure Plus